Within minutes of the BBC's popular Countryfile programme being aired last night Land Rover owners took to the internet to voice their dismay.

Postings on owner’s forums and Twitter updates all shared a common message, owners asking why the BBC had chosen to report on the issue in such a way. Most Land Rover owners are already aware of the theft risk associated, and many have taken a variety of precautions to protect their vehicles, including fitting trackers. However the programme went much further, with many viewers seeing it as a 'how to' guide on Land Rover crime.

To underestimate the power of such a high profile BBC programme like Countryfile would certainly be a mistake, in the hours following Countryfile the Skytag website saw traffic well beyond normal Sunday evening levels. Fortunately everything coped, although some visitors may have noticed it was rather slower than usual.

We're sure that the BBC Countryfile team will be receiving a full post bag from Land rover owners, most of them unhappy (to put it mildly!) with John Craven's report. Unfortunately even an apology cannot undo the potential damage that has been done.

Skytag locate trackers are fitted to all manner of vehicles and assets but we'd like to think we have a special relationship with the Land rover community. If, as a result of the Countryfile programme you have become more concerned about your vehicle security, give us a call. We always do our best to offer our customers the best advice and have a range of options which can be tailored to suit your needs.